SEPTEMBER 2009

Newmark Print is pleased to announce the advancement of our print capacity through the purchase of our third HP Indigo Series 2 Digital Offset Press.  "Romeo", as he has been christened, is the second press added to our inventory in less than 90 days, extending our capacity and increasing the finished value of our printed pieces. This most recent acquisition turns Newmark into the market leader in the use of sheet-fed Indigo Digital offset technology in the Mountain West Region.  Founder Aquiles La Grave recently commented, "Being so pleased with the performance and capabilities of the HP Indigo press that we have experienced, we are very excited about the acquisition of the new press and along with it our expanded capacity for growth." 

The technology used by HP Indigo Presses is based on HP ElectroInk, which uses small color particles suspended in Imaging Oil (Isopar) that can be attracted or repelled by means of a voltage differential. The ink forms a very thin and smooth plastic layer on the paper surface. The fact that these particles are so small ensures that the printed image does not mask the underlying surface roughness/gloss of the paper, as can be possible with some toner-based processes, bringing Indigo printing closer in appearance to conventional offset lithography, whereby the ink is actually absorbed into the paper.

HP provides the option for users to mix their own ink colours to match Pantone references. This is common with non-digital offset litho presses, and is one of the features that distinguishes the HP Indigo process. "Off-press" colors are mixed from 11 colour (from the 15 original) Pantone spectrum at an offline, ink mixing station. Users can also order special pre-mixed colors from HP Indigo, for example fluorescent pink. HP Indigo presses are available in configurations supporting four, five, six or seven colors.